Alix Earle's Magical Dry Shampoo: A Game Changer for Celebrities and Non-Celebs Alike

From Alix Earle to Simone Biles, it seems that the celebrity world has fallen head over heels for K18's AirWash Dry Shampoo. But is this innovative product really worth all the hype? New York Post Commerce Partnerships Associate Brooke Parker certainly thinks so, and after giving it a whirl herself, we can't help but agree. Brooke, who was initially hesitant about the unique wet-to-dry formula, decided to put it to the test on a steamy vacation in a tropical destination.

And let us tell you, she fell in love instantly. The results? Shiny, voluminous locks that lasted several days without any build-up or greasiness. Designed with microalgae to nourish strands over time and absorb excess oil on the hair and scalp, AirWash promises a fresh, clean feel without the usual powdery residue that can leave dark clothes looking less than pristine.

And when Alix Earle herself gave it a spin in a 2025 sponsored video, she was equally impressed, dubbing it "actually magical." But don't just take our word for it - AirWash has garnered over 630 impassioned five-star reviews on Amazon alone. Clearly, this stuff works wonders. It's not just the dry shampoo that celebs can't get enough of. Bethenny Frankel once posted a TikTok about K18's Leave-In Molecular Repair Hair Mask, a damage-reversal formula she swears by for restoring her locks to their former glory in just four minutes.

"Lately my hair has been so shiny; like, it looks like I have really healthy hair," she raved in the sponsored clip. "I love these eye patches," Earle said in a recent Elle interview. "They don't slip or fall, they have gel on both sides, and they're super, super hydrating." In short, K18's line of products has become a go-to for celebs looking to maintain their red carpet-ready locks.

And with prices that are surprisingly affordable for such high-quality products, it's no wonder everyone wants a piece of the action. This article was written by Hannah Southwick, Commerce Associate Editor for Page Six. Hannah spies deals on actually affordable celebrity-worn styles, puts celebrities’ brands to the test, and finds the beauty products that keep stars red carpet-ready.

She consults stylists and industry pros - including celebs themselves - for firsthand product recommendations, trend predictions, and more. In addition to writing for Page Six since 2020, her work has been featured in USA Today and Parade.